Tech Stack
Playwright
Salesforce Apex
MS Graph API
Chrome Manifest V3
Node.js
The Challenge: Great Tech, Trapped in a Browser Tab.
Emovid allows users to send personal videos, but their users live inside CRMs and Chat apps. Asking a salesperson to leave Salesforce to record a video caused friction and drop-off. Furthermore, as the feature set grew, manual regression testing became a bottleneck, slowing down releases and risking bugs in production
Designing the “Native” Experience.
We didn’t just hit API endpoints. We acted as Product Architects. We mapped the daily workflows of Sales Reps and Support Agents to design integrations that felt Native to the host platform.
The Logic: ‘How does a rep send a video directly from a Salesforce Lead object without opening a new tab?’
The UX: We designed the user journey before writing a line of integration code.
The Solution (Engineering Deep Dive)
We reject short-term shortcuts. Our operating philosophy is designed to build long-term assets and enduring relationships based on trust and transparency.
The Ecosystem Mesh (Integrations)
We engineered lightweight, high-performance connectors for MS Teams, MS Dynamics, HubSpot, and Salesforce. We also built a Chrome Extension as a universal bridge. Each integration required unique authentication flows (OAuth2) and context-aware UI rendering to ensure seamless video embedding.
Automated Reliability (QA)
To support this expanding ecosystem, we eliminated manual testing. We built a robust End-to-End (E2E) Automation Framework. Every commit now triggers a suite of automated scripts that validate video recording, rendering, and sending workflows across all integrated platforms simultaneously.
Impact (The ROI)
80%
Reduction
In Manual QA Effort. “Releases that took 2 days to test now take 3 hours via automation.”
5x
Platform Reach
Expanded Emovid’s availability from 1 web app to 5 major enterprise platforms.
0%
Context Switching
Users can record/send videos directly inside their CRM, increasing feature adoption.
100%
Regression Coverage
Critical workflows are tested automatically before every deployment.
From the Founder
Your idea deserves more than launch it deserves recognition. We transform your challenges, solutions, and outcomes into a compelling case study that proves real impact.
Digvijay Chauhan,
Co-founder & CTO, Emovid
Xillentech is a rare partner that bridges business strategy with commercial product engineering. They built our AppExchange solution from scratch and extended our architecture to Microsoft Teams, Dynamics & Hubspot enabling our enterprise clients to drive passive video engagement across their entire workflow.
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The Founder’s Safety Protocol
Strict NDA
(We keep secrets)
100% IP Ownership
(Code is yours)
GDPR Compliant
(Data safety)